Traffic Guidelines for XADS Ad Network

At XADS, we are committed to maintaining a high-quality advertising ecosystem that ensures the best outcomes for both advertisers and affiliates. To maintain compliance with industry standards and maximize campaign effectiveness, all affiliates must adhere to the following traffic guidelines.

1. Approved Traffic Sources

We accept a variety of traffic sources that meet our quality standards, including but not limited to:

Search Engine Optimization (SEO) & Organic Traffic – Websites that attract users through search engines and organic content.
Paid Advertising – Traffic generated via Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and other pay-per-click (PPC) platforms.
Social Media Marketing – Engagement-driven traffic from platforms such as Twitter, TikTok, Reddit, Telegram, LinkedIn, and Instagram.
Email Marketing – Opt-in email campaigns targeting relevant audiences.
Push Notifications – High-quality push notification traffic from reputable providers.
Native Advertising – Promotional content distributed through networks such as Taboola, Outbrain, and Revcontent.
Pop and Redirect Traffic – Popunders, pop-ups, and redirect ads sourced from authorized platforms.
Influencer & Referral Traffic – Website referrals, blogs, and influencer promotions.
Direct & Type-in Traffic – Visitors who access landing pages directly or through type-in URLs.

2. Prohibited Traffic Sources

To maintain compliance and ensure a high standard of quality, the following traffic sources are strictly prohibited:

Search Engine Optimization (SEO) & Organic Traffic – Websites that attract users through search engines and organic content.
Click Farms & Incentivized Traffic – Traffic derived from paid clicks, artificially generated leads, or any form of incentivized engagement.
Misleading or Deceptive Advertising – Any form of false claims, misleading promotions, or unethical advertising practices.
Illegal & Unauthorized Adult Content – Traffic originating from illicit websites, underage content, or unauthorized adult platforms.
Malicious Software, Phishing, or Scam Traffic – Any traffic that contains malware, phishing attempts, or fraudulent schemes.
Trademark Violations – The unauthorized use of brand names, deceptive URLs, or impersonation of legitimate companies.
Spam-Based Traffic – Any form of unsolicited email, SMS spam, or forced redirects.
Traffic from Compromised or Hacked Websites – Visitors redirected from compromised sources or websites employing black-hat SEO techniques.
Ad Manipulation Techniques – Methods such as ad stacking, click injection, or fraudulent methods to inflate revenue.

Any traffic that falls into the above categories will be flagged for review and may result in penalties, including forfeiture of commissions or account suspension.

3. Geographic Targeting

For optimal performance, affiliates should direct traffic to high-converting regions based on the specific requirements of each offer. The best-performing geographical regions include:

Tier 1 Countries – United States, Canada, United Kingdom, Australia, Germany, France, Sweden, Netherlands.
Tier 2 Countries – Mexico, Brazil, Poland, Italy, United Arab Emirates, South Korea, Japan.
Tier 3 Countries – India, Indonesia, Vietnam, Thailand, Philippines.

Affiliates must ensure they are targeting the correct regions as specified in the offer details.

4. Traffic Quality Standards

XADS continuously monitors traffic quality to maintain a transparent and effective affiliate network. Affiliates must ensure that all traffic adheres to the following standards:

High Engagement Levels – Traffic should demonstrate a reasonable conversion rate, avoiding excessive bounce rates or minimal session durations.
Authentic and Unique Leads – All sign-ups, purchases, and conversions must originate from genuine users with legitimate intent.
Consistent Performance – Abrupt spikes in traffic or unusual behavior will be subject to verification.
Compliance with Offer-Specific Restrictions – Each offer may have distinct requirements, such as device targeting, geographical limitations, or age restrictions. Affiliates must review and comply with these conditions before launching campaigns.

Failure to maintain these standards may result in traffic audits, withholding of commissions, or account termination.

5. Consequences of Non-Compliance

Affiliates who violate the traffic guidelines may be subject to the following actions:

Initial Warning & Traffic Review – Suspicious traffic will be flagged for manual review, and the affiliate will receive a notification.
Commission Withholding or Reduction – If fraudulent or poor-quality traffic is detected, the corresponding earnings may be withheld.
Account Suspension or Termination – Repeated violations or severe infractions will result in permanent account deactivation and the forfeiture of commissions.

Affiliates are encouraged to adhere strictly to the traffic guidelines to ensure continued participation in the XADS network.

6. Best Practices for Compliance

To maintain a high standard of traffic quality and ensure compliance with XADS policies, affiliates should:

Use Transparent & Ethical Advertising Strategies – Clearly represent offers to avoid misleading consumers.
Monitor and Optimize Campaigns – Utilize analytical tools to track performance and improve conversion rates.
Comply with Advertising Platform Policies – Ensure that paid advertising adheres to the guidelines of platforms such as Google Ads, Facebook Ads, and others.
Regularly Review Offer Requirements – Since offer guidelines may change periodically, affiliates must stay updated with the latest requirements in their dashboard.